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In the autumn of 1970 Paul Moorhouse was working as a Store Manager for ‘Mr. Henry’ Shoes at their flagship ‘West End’ store in the Upwest Arcade on London’s famous Oxford Street. The job suited Paul perfectly as he adored top quality, high fashion shoes and as well as managing the store he also very quickly became involved in the design, selection and ordering of new styles including those from the very famous Terry De Havilland, Gohils, Kramer’s, Solatio, Derber and many other ground breaking designers and brands of the day.
After learning the trade in the epicenter of the ‘Fashion Capital’ of the world, Paul, along with a partner from the shoe trade, soon opened his own retail shoe store which he named ‘Daisy Roots’ in the thriving seaside holiday town of Scarborough on the North Yorkshire coast of England. The idea behind ‘Daisy Roots’ was to bring the very latest in high fashion shoes for both ladies and men to the customers in the provinces at the same time as they hit the stores in London.
The business was very quickly a huge success and very soon ‘Daisy Roots’ had opened additional stores in York, Huddersfield, Middlesborough, Sunderland and Newcastle and were well established as the place to go to buy high fashion shoes in the North of England. As well as buying stock from established shoe manufacturers he had known through his London ‘Mr. Henry’ days Paul designed his own ranges and had them made in Italy and Spain, these shoe styles were unique to ‘Daisy Roots’!
Many top pop stars, DJ’s, actors and actresses of the day including Status Quo, Elton John, Carole King, Robert Palmer, members of David Bowie’s Spiders from Mars, Una Stubbs, Barbara Windsor, Elkie Brooks, The Glitter Band, Mike Smith of the Dave Clark 5, 10cc, Dave Stewart, Paul Thompson and Brian Eno of Roxy Music, Barbara Dickson, Noddy Holder and Jim Lea of Slade, various members of the Bay City Rollers and many more including local ‘faces about town’ Bry (Wizard) Ward, Lou Critchlow and Trev Bell were all proud owners of at least one pair of ‘Daisy Roots’!
Fast forward 40 years
After a successful career in several industries and in various countries around the world Paul ended up in the Far East where his wife Uthaiwan, herself a lover of top quality shoes and handbags (I cant think of many women who aren’t), decided that she would like use her creativity to turn her own designs into reality and took herself off to shoe school to learn all there is to know about actually making shoes from scratch. Having completed the course she then decided that in the future she would make all her own shoes and sandals and almost immediately her friends wanted the same and so of course she started making them for friends and family too.
Everybody loved Uthaiwan’s designs and styles and so the next obvious step was to establish her own small work shop. In September 2014 everything came together. She had identified 3 excellent shoemakers and together with ancillary staff they all commenced at the new workshop she had located and equipped and the design and making of the initial samples for her first full range commenced.
In December 2014, just three months after the opening of our workshop, the first range of 22 different styles have been made and have arrived in several specially selected stores in Phuket and Bangkok and the journey has commenced. Where it will take us we’ll have to wait and see!View The PATRIKO LONDON Collection
Hand Made By Skilled Craftsmen
Patriko London’s shoes are all individually hand made from the finest components and the best quality leathers and suedes that can be sourced based on quality, suitability for the particular shoe and colour. Only 200 pairs of shoes per month are made and so apart from each design being their own and unique there will only ever be a small quantity, (usually 50 pairs sometimes less), made of each shoe in each collection.
To make a shoe, by hand, is a craft that is both painstaking and time consuming but Uthaiwan wants every pair to be perfect and special with comfort as well as design and looks absolutely top of her agenda. Any lady buying a pair of her shoes can be assured that they have been made with love by top quality craftsmen and women and that they are unique, no 2 pairs are exactly the same.